Sales and Marketing

Ram is engaged in sales and marketing activities in different foreign markets, different cultures and risk environments with its new business models and flexible organization structure.
Ram provides business development, sales and marketing services to Koç Group companies and other product and service providing companies in the Middle East, Africa, Central Asia and South America. This service consists of foreign investment, special exports and imports, creation of distribution channels and consultancy services.
Ram is acting as the supplier and vendor of International Aid Organizations, Non Governmental Organizations and global firms which supply products and services by means of central purchase outside the national markets they act in.
In all its activities, Ram follows ethic principles: Ram, is a member of TRACE International Inc. a non-profit global association that pools companies who complies with anti bribery business ethics.
 
 
Besides that, Koç Holding has signed UN Global Compact on 2006 on behalf of all subsidiary companies, including Ram. We are pleased to state that we have been acting with a perspective that reflects these global principles . 
 
The principal sectors where the Sales and Marketing Unit provides services are :
  • Human Aid Contracts
  • Energy
  • Automotive
  • Durable Consumer Goods
  • Food, Fresh fruits and Vegetables
  • Defense Industry

 

Human Aid Contracts

Ram, being active in the region, has been performing Human Aid Contracts since many years.  Ram has been supplying various kind of vehicles, small house appliances, dignity kits, sanitary pads, baby diapers, matresses, school bags, stationary items, winter clothes, winter boots, etc.. to various humanitarian aid organizations all around the world.

Lately since 2013, Ram has delivered more than 650.000 dignity/hygiene kits and 350.000 matresses to people in need in Turkey, Syria, Iraq, Lebanon, South Sudan, Nigeria and Ethiopia  for projects of several Aid Organizations.

Our products: We have a very wide product range including but not limited to; soaps, shampoos, sanitary pads, wet wipes, tooth pastes, tooth brushes, underwears, towels, combs, flashlights , etc... Winter jackets, native clothes, winter boots and matresses are also available in our products range.

Most of our products are manufactured in Turkey as per the Turkish Standards regulations. The ones imported are carefully checked for quality by means of specific institutions.

Our warehouses: We follow “Safe Supply Chain” rules and regulations of our Koç group to evaluate the warehouses where our kitting/packing and other operations take place.

Our Logistic Operations: Our logistic operations are executed in Istanbul, Iskenderun Port and Gaziantep in order to respond fast delivery requirements of human aid organizations.
Transportation time to Iraq and Syria is approximately 1 week/10 days from our warehouses.
We also ship to many parts of the world such as Nigeria, South Sudan, Ethiopia, Myanmar, Central African Republic, Tanzania, Chad, Nepal, Sierra Leone, Uganda from Iskenderun and Istanbul ports with the fastest lines.

 

Energy

Energy is the leading sector in Koç Group, just like it is in the whole world. Ram successfully exports the products of Tüpraş, one of the Koç Group Companies which is the only refinery in Turkey; Aygaz, the market leader of Lpg sector and Opet with widespread petroleum products distribution network; as well as foreign originated products. Products exported by Ram are diesel, unleaded gasoline, jet A1, avgas, lpg tube and its valves and various mineral oils. 

 

Automotive

The Automative sector, in which Koç Group is the market leader of domestic market, is one of the traditional business lines of Ram. The sales and marketing business unit, predominantly making the export of commercial vehicles, has a wide scale of superstructure vehicles, such as:

  • Semi-trailers
  • Fire brigade trucks
  • Fuel trucks
  • Water trucks
  • Telescopic platforms
  • Hydraulic garbage carters
  • Grooving trucks
  • Rescue vehicles
  • Dumper trucks
  • Sewage trucks
  • Silobas
  • Low bed vehicles
  • Maintenance vehicles
  • Hook lift

Agricultural equipments

Ram also exports following agricultural equipments with “Ramagri” brand.

  • Chisel Plough
  • Disc Plough
  • Trailer
  • Offset disc-harrow
  • Thresher
  • Cultivator
  • Spring–tine tiller
  • Field sprayer
  • Fingerbar mower
  • Levelling blade
  • Seed Drill
  • Pneumatic precision planter
  • Semi-automatic mouldboard plough
  • Automatic potato planting machine
  • Potato harvester
  • Finger wheel hay rake
  • Forage harvester
  • Rotary mower
  • Fertilizer spreader

 

Durable Consumer Goods

Ram has been active in durable consumer goods since its establishment.

White Goods: Refrigerators, Washing Machines, Driers, Dish Washers, Ovens, Microwave ovens, Hoods, Countertop stoves and hobs

Electronic Instruments: TV Sets, LCD TV, Music Sets, Satellite Receivers, DVD-Video, Fax-Telephones, Personal Computers, Home Theater Systems, Plasma Monitor Accessories

Heaters: Water Heaters, Gas Heaters, Quartz Heaters, Radiators, Stoves, Heating Boilers

Air Conditioners: Mono Split Air Conditioners, Multi Split Air Conditioners, Saloon Type Air Conditioners, Floor Type Air Conditioners, Window Type Air Conditioners

Vacuum Cleaners: Wet/Dry Vacuum Cleaners, Carpet Washing Machines

Small House Appliances: Mini Ovens, Water Heaters, Handy Vacuum Cleaners, Irons, Fans, Food Grinders, Personal Care Products, Health Care Products

Tables: TV Cabinets, Stereo Cabinets

 

Food

Ram, with an experience of more than 40 years, gives support to producers for the export and distribution of food products to her natural markets and provides market information.

Food products such as pulses, tomato paste, canned food, pasta, biscuits and candies, beverages, meat and meat products, dairy products, vegetable oils and dried fruits are being exported.

Pineapples, apples, grapes, nectarines, plums, cherries, pears and kiwis are being imported from Southern and Central American countries since 2008 and the diversity of products and market increases every day.

"Ramana" and "Rameyva" brands are developed by Ram in order to market these products in the country and in neighboring countries.

 

Defense Industry

Koç Information and Defense Technologies Inc., one of the new leading companies in the industry, is one of the associates of Ram.

Ram provides consultancy services to the defense industry companies within the framework of foreign business development mission.

Cooperation is made with the leading companies of the Turkish Defense Industry in the fields of sales and marketing. The market experience of Ram is given to the service of different producers according to their needs and a full support is given both in sales and marketing and after sales service issues.