Customer is the focus of everything we do.
Our top priority is to create value for our customers and to respond steadily to their expectations with quality. It is our duty to stand by our products for the long term.
To be "the best" in everything we do is our ultimate goal.
To be the best in quality, in service, in supplier and dealer relationships, as an investment opportunity for our shareholders, and to sustain this public image are our primary goals. To achieve these goals we are committed to managing our businesses to be the leader in the market.
Our most important capital is our people.
The quality of our products and services is based on the quality of our people. For continuity of the Koç Group, we choose to recruit the best people, to provide opportunities for development and advancement, to fully utilize the talents, strength, and creativity of our people, and to create work environment which nourishes increased productivity, cooperation, and solidarity.
Creation of wealth for continuous development is our key objective.
Creation of value for our shareholders is a must for continuity of service, to invest in our future, to remain as the best investment opportunity, and to contribute to economic and social development of our people and our society. Therefore, creation of value, elimination of waste, and efficient utilization of all resources are our key objectivies.
Honesty, integrity, and superior business ethics are the foundations of our behavior.
The conduct of our business is pursued with good intentions, mutual benefit, and fair treatment in all our relationships. We are committed to conforming at all times to the highest ethical and legal standards. We are a leader in serving our society and protecting the interests of future generations. Protecting the environment and to spread this awareness is our duty to our country and the world.
We aspire to strengthen the Turkish economy from which we derive our own strength.