Ram, the international business provider of the Koç Group with know-how and expertise accumulated over 30 years, gathers and professionally analyses information from markets all around the world and leads manufacturers to market-oriented-product designs parallel to changing trends.
This, in turn, enables the development of products that satisfy different needs and tastes, and ultimately strengthens her manufacturers‘ position in international markets.

The market driven operations of Ram testify to the adoption of the modern marketing concept. This concept goes far beyond the mere exportation of commodities from Turkey. It encompasses such diverse activities as importing, exporting, international trading, building channels of distribution in other countries, participating in joint ventures and investing in various projects, all in response to emerging opportunities and changing market conditions.

Within this context General Merchandising Business Unit is active in mainly 6 different sector serving to Koç Group companies as well as other main producers of Turkey. These sectors are as follows: automotive, durable goods, food & retailing, energy, information technologies and construction.

Automotive

Ram exports a wide range of automotive products to cover passenger cars, light commercial vehicles, medium/heavy trucks, all sorts of truck mounted super structures, semi-trailers, tankers and professional equipments, agricultural tractors, harvesters and spare parts to back up full range.

The largest foreign investment of the Koç Group to date, SamKocauto in Samarkand, Uzbekhistan is a 50-50 % joint venture between Koç Group and the Republic of Uzbekhistan. The 70 million USD factory aims to contribute to meeting the public and commercial transportation needs of Central Asia by manufacturing 23-50 seat midibuses and 1.5 ton to 5 ton light trucks using Otoyol-Iveco technology. The modern and integrated manufacturing facility has the capacity to produce 3.000 vehicles per year.
Ram was involved in the project from conception to completion and is a shareholder of the factory.

Ram Automotive Business Unit handles all kind of automotive related projects with dedicated expert staff.

Through our regional offices, we gather the market trends, inquiries from private/ public customers, follow up international tenders and inform our manufacturers accordingly.

Durable Goods

Ram is in the durable goods’ business since its very first years of foundation. Working hand in hand with the producers and with the valuable feed-backs from the regional offices, we follow the market trends, inquiries from private/ public customers, follow up international tenders and inform our manufacturers accordingly.

The main range of the products we are dealing with is as follows:

	White Goods: Refrigerators, Frost Free Refrigerators, Washing Machines, Dryers, Dishwashers, Ovens, Mini-Midi Ovens, Microwaves, Cooktops, Aspirators
	Electronics: TV Sets, LCD TV, Music Sets, Satellite Receivers, DVD-Video, Fax-Telephones, Personal Computers, Home Theater Systems, Plasma Monitor-Accessories
	Heaters: Hot Water Heaters, Flash Heaters, Quartz Heaters, Radiators, Stoves, Combi heaters
	Air-Conditioners: Mono Split A/C, Multi Split A/C, Saloon Type A/C, Floor Type A/C, Window Type A/C
	Vacuum Cleaners: Wet and Dry Vacuum Cleaners, Carpet Washing Machines
	Small Home Appliances: Cookers, Food Processors, Kettles, Practical Hand Vacuums, Irons, Fans, Personal Care Products
	Cabins: TV Cabins, Music Set Cabins

Food and retailing

Food

To give utmost satisfaction to the needs of a customer is the key of our success. This success can only be achieved by offering the best quality products. Ram is the expert in the supply of consumer goods, listed below;

• Canned food
• Pasta
• Biscuits and confectionary
• Soft drinks
• Meat and meat products
• Vegetable oil and margarine ghee
• Dried fruits
• Pulses and grains
  

Retailing

Ram contributes its local knowledge and resources to the establishment of the hypermarket and shopping mall chain. Ramstores take the advantage of fast growth in key emerging markets by providing consumers with a large variety of food and non-food items in a clean, modern and attractive setting.

Energy

Ram acts as a business developer for Energy Group export operations. Aygaz products, LPG cylinders, mobile heaters, barbecue grills, patio heaters, LPG valves and regulators or storage tanks, are available in a wide range of models and types for different needs and applications.

As one of the important and biggest LPG markets in Europe, Turkey is an alternative LPG provider for neighboring countries. With its 1.2 million tons of LPG sales, Turkey’s LPG market leader Aygaz is Europe’s 2nd largest LPG distributor in the country. With its marine and land transportation fleet, and LPG storage and filling facilities close to major ports all around Turkey, Aygaz has an important place in LPG exports in Turkey. Aygaz’s marine LPG fleet that has a major role in the company’s logistic superiority to its competitors has started its export operations by the end of 2002. In addition, Aygaz has the know-how and experience to easily modify products to meet customers’ specifications.

OPET, with a terminal (storage) capacity of more than 330,529 cubic meters, is the second largest petroleum company in Turkey in terms of storage capacity.

OPET, with its Marmara Terminal under construction, is planning to reach the largest storage capacity in Turkey, and enter into international competition in the Mediterranean market. OPET lubricating oils, awarded with ISO 9002 Quality Certificate, are exported to 15 countries in Europe and Asia, led by the Middle East and the Balkan countries.

Information Technologies

With one hundred percent Turkish investment capital, KoçSistem is now the largest company in the Koç Information Technologies Group, one of the Koç Group’s business units. As a company that is adressing to the corporational market, KoçSistem configured its organization on the sectoral base in 2000 and developed Public Group targeting already-owned public clients , Finance Group targeting country’s developing finance enterprises, Telco Group targeting telecommunication enterprises, Industry and Trade Group targeting the industrial and trade enterprises of the private sector. KoçSistem is now able to offer its services and products in one hundred percent in accordance with each sectors needs. As the sales groups are focused on their specialized field of sectors, the services they provide are much more innovative and accurate.

Aiming to increase its clients’ productivity, KoçSistem is known for keeping track of the needs of the market very closely and adjusting to those needs with rapid responses, thus experiencing organizational changes when necessary. The Services Group is one of the fundamental elements in KoçSistem’s value adding solutions. Consisting of five sub-groups that are; Outside-resource, Field Services, Software Development, Professional Services and Corporate Analysis, the Services Group works to increase the efficiency of its clients by enabling them to focus on their own core competency.

The Product Management Group is a business unit working together with sector sales groups in the sales process. Executing relations with business partners and pre-sales technical support for projects are among the duties of the Product Management Group. This group consists of six different product groups each including experts specialized and certified in their own areas: Network Products, Wintell Products, Call Center Products, Unix/Storage Products and Mobile Analysis Group.

With the Service, Sectoral Sale, Product Groups and its strategic partners that are Avaya, Beko, Cisco,HP/Compaq, Dell,EMC, Enterasys, , Microsoft, Nortel Networks, Oracle, Sun Microsystems and Unisys, KoçSistem has maintained its position as the market leader for 52 years and intends to continue contributing to the development of the market, adding value to its clients and being an opinion leader in the Turkish Information Technologies Sector in years to come.

Ram provides system and consultancy services to KoçSistem in natural markets in accordance with the business development mission.

Construction

Working hand in hand with the Construction & Land Development project teams of Koç Construction Group, Ram is providing key country specific services in initiating new construction, housing and land development projects in markets where Ram has a strong presence, namely Middle East, North Africa and Central Asia.

Ram is also supplying customers the following (but not limited to) building materials from Turkey’s main producers:

• Sanitary equipment
• Tiles
• Paints
• Rock wool, Glass wool
• Roof and wall claddings

Garanti Balfour Beatty is known for the sophistication and high quality of its urban development schemes, commercial / business complexes and landscaping. The aesthetic value of its residential projects, academic complexes & tourism/recreation facilities make Garanti Balfour Beatty a trend-setter.